Misery Mining

How to play Misery Mining

Limay reported implementing new safety measures for AI-generated gambling creatives, including specifying age-related prompts and reviewing the perceived age of AI outputs.

Despite these measures, the ASA found that the character’s age was not credibly verified. The prompts used to generate the AI image did not explicitly require the character to appear aged 25 or over. Without an independent verification process, the regulator determined the character still “seemed to be under 25”.

The ASA’s ruling directed both Dribble Media and Limay Media to ensure the offending advertisement would not be redisplayed in the same form.

What is Misery Mining?

In 2025, Brazil collected almost BRL10 billion ($1.97 billion) in tax revenue from the licensed sector. In the first seven months of this year alone, BRL8.7 billion generated by the activity was delivered to public coffers. The Federal Revenue Service itself estimates that the sector should reach BRL16 billion in revenue during 2026.

Besides revenue collection, another concern is legal and economic. Companies have paid over BRL2.5 billion for licences since the sector’s regulation. Certainly, the end of the activity would lead to litigation to recover the amounts paid and compensation for investments made. Furthermore, the revenue from betting is already included in the Annual Budget Law and the Budget Guidelines Law, which define the priorities for federal government spending.

What worries the sector is not just the threat of drastic measures against legalised betting. So far, the government has consistently fallen short in its attempts to curb the illegal market, which still represents almost half of the segment.

How to play Misery Mining

To sweeten the deal, Caesars is serving complimentary daily breakfast for visitors staying at Caesars Palace, Paris, and The Vanderpump Hotel. Stays at the Flamingo and LINQ are given $50 daily food and beverage credit.

Caesars, of course, isn’t the only major casino participating in the “Vegas 5-Day Sale.” MGM Resorts, which operates the most casinos on the Strip, has slashed Bellagio rooms by 25% and is incentivizing guests with $100 in daily F&B credit. MGM Grand rooms are 50% off.

The Venetian and Palazzo suites are 33% off, Wynn and Encore are discounted 20-30%, and Fontainebleau is 20% off with $50 daily resort credit. For budget travelers, Treasure Island has rooms from $69 and no resort fee, Westgate has two-night stays for $199 with $100 resort credit and four Cabaret tickets, and Golden Nugget has $49 rooms that come with a $20 gas card.