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Prediction market volume could soar to $10 trillion per year by 2035, compounding at a staggering annual rate of 70%, according to new research by Bernstein analysts.

Analyst Gautam Chhugani and team are forecasting $410 billion in yes/no exchange turnover this year, implying that if the $10 trillion estimate proves accurate, it’d represent a more than twentyfold increase from the 2026 tally.

The $10 trillion forecast also implies significant growth in just five years from what previously stood as some of the most optimistic 2030 projections. In April, Bernstein estimated prediction market volume will ascend to $1 trillion by 2030 while Bank of America said prediction markets will eventually grow to $1.1 trillion in yearly turnover. A July report from Macquarie analyst Chad Beynon included a $1.5 trillion annual volume forecast by 2030.

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“It’s live trading, you gotta stay on your toes,” he wrote, repeating his line from the commercial.

Meanwhile, on a post that received 1.2 million views, Manning joked: “Might have to put the pads back on.” It prompted Sherman to retort, “now let’s try this on the field”, in reference to the prediction market app.

The 2026 NFL season arguably marks the most contentious battle to attract customers interested in sports betting and predictions, dating back to the historic PASPA decision. For the first full NFL season, traditional sportsbooks such as DraftKings will offer sports-event contracts in the three most populous US states – California, Texas and Florida.

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On defense, Las Vegas generated five sacks in Week 1, led by Maxx Crosby and Kwity Paye—a promising matchup against a Chargers unit that struggled to protect Justin Herbert during a 26-14 loss to the Arizona Cardinals.

The Las Vegas Athletics announced a multi-year partnership with Circa Resort & Casino and Circa Sports on Thursday. The MLB franchise is set to move from Oakland ahead of the 2028 season to a new $2 billion stadium on the Las Vegas Strip.

Circa was named the club’s first Founding Partner and an Official Resort and Sportsbook of the Las Vegas Athletics and Las Vegas Athletics Ballpark.