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About Fishtastic
For Splash Tech founder Adam Wilson, RubyPlay’s acquisition of his company is not simply the coming together of two complementary suppliers. It is an early indication of where the wider supplier market may be heading.
The deal adds Splash Tech’s free-to-play games and supplier-agnostic jackpot engine to RubyPlay’s existing portfolio of free spins, rewards, missions and tournaments. In doing so, it strengthens RubyPlay’s evolution from a content-led provider into a broader content and engagement tools company, giving operators a way to add engagement mechanics across existing and third-party portfolios without building those capabilities from scratch.
Wilson expects others to follow.
About Fishtastic
Bought at the 7-Eleven on Brownsville Road, the ticket for The Hunt for $3,000,000 game has already fetched the store a $10,000 bonus for selling the top prize. However, no person has stepped forward to claim the prize itself.
There have been no further details about the lottery prize. The Pennsylvania Lottery only finds out that a winning ticket has been sold after the fact, but the lottery cannot tell whether the person buying the ticket actually realized that they had won.
On the upside, scratch-off tickets rarely go unclaimed, as most people tend to scratch the film very shortly after buying a ticket – instantly, or on the same or following day.
What is Fishtastic?
Bengtsson said the land-based growth reflected Sun International’s “strong execution and sound investment decisions”.
Despite the revenue growth, land-based gross profit dipped 0.7% to R2 billion, largely due to the heightened investment in marketing.
“Looking ahead, as land-based gaming evolves into a more digital and experience-led environment, these initiatives, together with the implementation of a low-cost operating model, are expected to improve performance, increase market share, profitability and generate stronger returns over the medium term,” the company said.
